Vizio is usually considered the “poor man’s HDTV.” You’re not going to find any $4,000 sets with their name on it. You probably won’t be able to buy one if you go to a high end specialy electronics store.
With things being the way they are, this has set the stage for Vizio to come out on top. Using price as the motivating factor, they were able to sell more televisions than Samsung, Sony, Panasonic, and Sharp. It makese sense with consumers looking more at getting the best value instead of being loyal to any particular brand. Also, with people shopping at fewer stores Vizio has a better opportunity to sell at Stores like CostCo, and Walmart.
You almost have to believe that Vizio is enjoying this news in their California offices. You can read more at the Wall Street Journal.
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