According to a Reuters article:
A new Knowledge Networks recontact study of persons ages 13 to 54, released as part of How People Use® HDTV 2009, shows that high-definition TV (HDTV) viewers are now 65% more likely to say they watch HD programming daily, compared to their viewing habits two years ago.
In 2009, Knowledge Networks recontacted high definition viewers from
KnowledgePanel® who participated in the same study in 2007; 43% say they now
watch HD programming every day, compared to 26% two years ago – a 65%
increase. These 13 to 54 year olds also say they are now watching “how-to,”
drama and national evening news programs in HD more frequently (see table
below); and, consistent with the 2007 report, about two-thirds (68%) say they
“always make the effort” to watch a show in HD when it is available in SD
(standard definition) and HD at the same time.
You can read the rest of the press release here.
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