The KDL40S504 is a 40 inch 1080p LCD HDTV, which is very comparable to the KDL40S5100, an entry level Sony BRAVIA.
Model features include Full HD 1080p resolution, BRAVIA Engine 2, 20,000:1 dynamic contrast ratio, 6 HD inputs, BRAVIA Link ready, ENERGY STAR® 3.0 certified
Even though this HDTV was on sale during Black Friday it looks like Sony has a lot of these laying around which has caused them to sell them directly through their Sony Style site.
Sony is currently selling the KDL-40S504 for $665.
Other Must-Read Articles
