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Lots of steam has been building behind 3D HDTV and it looks like it just might be paying off. People are aware of 3D, and thanks to a handful of really popular movie releases like Avatar, they want to bring the experience home. According to Twice, Quixel Research contacted people about 3D HDTV to get a better understanding of where it was in the realm of popular opinion. Here is what they discovered:
Among the findings in the report are the following:
3D Product Awareness: 78percent of respondents have had a 3D experience.
- 3D Interest/Purchasing: Half of those surveyed are interested in watching 3D at home, with those who have seen a 3D movie recently more interested in purchasing than the overall sample.
- 3D Timing: More than a third of those surveyed expect 3D TV within 12 months.
- 3D Content: A significant majority would be interested in changing their content provider in order to receive 3D content.
- 3D Opinions: Almost two-thirds stated 3D is a group experience.
- 3D Glasses: Consumers are willing to pay for 3D glasses but don’t expect to pay twice as much for two pair.
- 3D Brands: Comcast was in the top three trusted 3D brands, along with CE manufacturers Samsung and Sony.
The timing seems to be almost perfect as the HDMI 1.4 spec has recently been finalized. This means that updated set top boxes will arrive shortly at the cable/satellite providers.
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