A research group conducted a survey and discovered that currently 46% of US households have at least one HDTV in their home. The increase in adoption is due to several factors including the shift away from analog transmission, the decreasing price of HDTVs, and the inability to purchase any other kind of television.
HDTV prices have dropped rapidly over the course of 2009 and as 2010 continues adoption should increase even more.
There is still room for tremendous growth is the percentage of people who actually watch HD content. Many people in the US may have HDTVs but don’t use them to actually view better quality content. Blu-ray player sales are picking up but only a small fraction of people own them. Also, many aren’t willing to pay the additional fee in order to have HD service from their cable or satellite compay.
[Source: Dealerscope]
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