When LED HDTVs first came out in 2009, they cost significantly more than an LCD HDTV of the same size. For example the UN40B6000 retailed for $1,999 when it first hit shelves. The LN40B550 by contrast retailed for only $949.
Even though they are both 40 inch models the LED premium was well over 100%. This is going to change in 2010 for several reasons.
LED HDTV makers have been able to improve their processes which means that they make more, lose less and can make more panels. As prices for LED HDTVs decrease their attraction to consumers will grow dramatically. Their appeal comes from their increased slimness as well as their other features such as internet connectivity, video streaming, and social integration.
Even though LED HDTVs only make up about 10% of the current LCD HDTV market the hope is that as prices come down their share would increase to above 20% in 2010. Companies like Samsung, Sharp, Sony, Toshiba, and Vizio are all vying to dominate in this segment but Samsung is the current leader.
One source of concern for manufacturers comes down to getting people to buy 2010 models when prices for 2009 models have dropped so dramatically. The same 2009 models which sold for $2,000 are now selling for almost half that. A similar fate will be met by 2010 models by the end of this year.
[Source: Digitimes]
Other Must-Read Articles
